Vietnam Consumer Confidence - 2nd Half 2009
October 29, Ho Chi Minh City – Vietnam is the fourth most confident country in the world – up five places since March this year, according to The Nielsen Company’s Global Consumer Confidence Survey. Consumer confidence in Vietnam has increased for the first time after declining for six consecutive surveys since March 2007. Download the chart here or read the English or Vietnamese release.

Business Barometer Study - 2nd Wave
After years of unprecedented growth, 2009 has been a year of immense change and uncertainty in Vietnam. Many businesses in Vietnam are experiencing challenges. Consumer and business confidence has wavered but has remained buoyant throughout the year, riding the economic tsunami with relative balance and poise. As talk begins of a recovery, Vietnam’s business leaders are also seeing the end of the storm. Download the presentation in English; or read the release.

Modern Trade
August 31, 2009, Ho Chi Minh City:  The economic downturn plaguing much of the world has negatively impacted consumer sentiment and spending habits, but despite this, Vietnam’s modern trade sector has still seen positive growth.  In 2008, Vietnam experienced a 16% rise in the number of Modern Trade (MT) stores, versus 2007, and that’s expected to increase throughout the rest of the year. Download the presentation in English; or read the release.

HCMC v Hanoi: Regional Consumer Differences Study
Nielsen Vietnam – one country; diverse consumers. What are the regional differences between Hanoians in the north and Saigonese in the south? We all know the old adages and stereotypes about each region and its people, but what are the true differences between consumers in Hanoi and Saigon and what does this mean for brands in Vietnam? Nielsen Vietnam's HCMC v Hanoi study found these differences are vast and translate to varied behaviors and attitudes particularly when it comes to consumers’ decision-making process and how they cope with tougher economic times. Download the presentation in English and Vietnamese; or read the release.

Vietnam Pocket Book 2009 is now available
Nielsen Vietnam's annual Pocket Book is an essential and must-have guide for every player and potential player in the Vietnam marketplace. This book provides a comprehensive overview of Vietnam - the economy, the people and the latest trends impacting throughout 2008 and 2009. This year we're delivering more insights including: economic and consumer stastics by city, household profile, an overview of the retail market and retail highlights, shopper trends, plus Vietnam and Global insight reports - Nielsen Vietnam Grocery Report, Global Consumer Confidence report, Vietnam Inflation report. Request a book via mail here; or download an electronic copy here.

Consumer Confidence drops - 1st Half
Vietnam’s consumer confidence is wavering – sliding down the scale for the sixth consecutive time since 2006. Vietnam’s confidence index fell to 84.5 from 97.1 in October 2008. Comparing this to a global average index of 77, Vietnam has faired well. Vietnam is the 11th most confident country globally, but that’s down from 9th in October 2008 and 7th in first half 2008.Vietnamese are the most confident about their country getting out of the economic recession within the next 12 months. Read the global report, the Vietnam report and release.

Doom or Boom in Vietnam in 2009?
What will the global economic tsunami wash upon Vietnam’s shores? Whilst much of the world is in economic and financial turmoil, country after country being swallowed by the economic tsunami, Vietnam appears relatively calm. The calm before the storm, perhaps? There is much speculation over whether Vietnam will ride out the storm or be swept up in the global economic and financial tsunami. Some of Vietnam’s poorest are feeling the effects already. How are consumers reacting to the global economic crisis?

Consumer Confidence amongst Vietnamese remains high despite the global financial crisis and high inflation
While the world worries about the global credit crunch, Vietnamese remain relatively optimistic and bouyant. Over the past six months, consumer confidence has dipped in Vietnam placing it 9th globally down from 7th. From first half 2007 until now, consumer confidence in Vietnam has fallen 8%, however this downturn is predominately due to high inflation and to a much lesser extent, the recent global economic crisis. According to Nielsen's Global Consumer Confidence Survey, 45% of the population expect the global recession to end within the next 12 months.

Grocery Report
All eyes are on Vietnam for its huge growth opportunities in the coming years. Vietnam's retail landscape is vast and rapidly growing. There are half a million stores countrywide selling consumer packaged goods - a 13 per cent rise since 2006 - and a value growth of 18 per cent according to Nielsen's annual Vietnam Grocery Report. The Modern Trade evolution is seeing Supermarkets, local and international, increase their store coverage dramatically over the last year. And, with the country further opening up its retail market to foreign investment in 2009 (because of WTO commitments), its an interesting time to be in a retailer in Vietnam.

Nielsen Online Panels and Esomar 26 Questions
In recent years, the industry has seen monumental change in online sampling and online panel management strategies. To better help our existing and future clients make the right decision when chosing an online sample provider, Nielsen's Esomar has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources. The questions cover sampling source, panel recruitment and panel management strategies and methods.