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Ho Chi Minh City - 20 December 2006
With one of the world’s highest consumer confidence indexes (116 against an average of 99 globally) as shown by ACNielsen global online consumer confidence survey, Vietnam is definitely on the move this year: optimistic and willing to spend more for Christmas, Vietnamese are also keen on making some life changes in 2007. As 2006 is getting to end, Vietnamese confirmed they intend to make some New Year’s resolutions (for 93% of online respondents). But when it gets to stick to them, that’s another story: 57% claim they will keep all of their resolutions (and men seem more determined than ladies in that case: 61% against 50%).In any case, the top 3 resolutions for 2007 are:
- Achieving better work/life balance: 84%
- Exercise more: 63%
- Spend more time with family : 54%
Are these resolutions just words? Well only 2007 will be able to tell!
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.
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