| Overview/Fact
Sheet |
 |
ACNielsen, a VNU
business, is the world's leading marketing information provider.
Offering services in more than 100 countries, ACNielsen provides
measurement and analysis of marketplace dynamics and consumer
attitudes and behaviour. Clients rely on ACNielsen's market research,
proprietary products, analytical tools and professional service
to understand competitive performance, to uncover new opportunities
and to raise the profitability of their marketing and sales
campaigns.
KEY
FACTS |
| Founded: |
1923 |
| Headquarters: |
770
Broadway
New
York, New York, 10003-9595
USA |
| Asia Pacific Headquarters: |
2/F Warwick House, Taikoo Place
979 King's Road, Quarry Bay
Hong Kong, China
tel +852 2802 1111
fax +852 2564 2097 |
| Ownership: |
Part
of VNU and its Marketing Information (MI) Group, VNU’s
largest business group |
| Employees: |
20,000+
employees in more than 100 countries worldwide |
| Size: |
Largest member of VNU Marketing Information, which had 2004 revenue of Euro 1.818 billion and 2004 operating income of Euro 213 million |
| Primary Services: |
Retail
Measurement Services, Consumer Panel Services, Customised
Research Services, Modelling and Analytic Services, Merchandising
Services, Decision Support Services |
| Primary Clients: |
Manufacturers,
Retailers and sales agency “brokers” of
fast moving consumer goods (also known as consumer packaged
goods). |
|
|
|
Offering
services in more than 100 countries, ACNielsen provides measurement
and analysis of marketplace dynamics and consumer attitudes and
behaviour.
|
