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Nielsen in Vietnam: What We Measure
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Retail
Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.
This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
Questions about how Nielsen's research and analysis
can help your business grow?
General Inquiries
CentrePoint Building
Level 4, 106 Nguyen Van Troi, Phu Nhuan District, Ho Chi Minh City, Vietnam
Email: vietnaminfo@nielsen.com
Main: +84 3997 8088
Fax: +84 8 3845 5348