ࡱ> #` 3bjbjmm :h'JTTT ^ jjj~8>t\~?(Bp /?1?1?1?1?1?1?$JBhDzU?j)))U?jjj?---)jj/?-)/?--VC6@jj7 0w*6 #> ?0?6x,E+B,E77T,Ej[7@"R-I%%'U?U?-v?))))~~~DD~~~~~~jjjjjj  FORMTEXT The Nielsen Company VietnamTecasin Business Center, 243-243B Hoang Van ThuTan Binh District, HCMCwww.vn.nielsen.comVietnaminfo@nielsen.comNews ReleaseContacts: Asha Phillips Marketing and Communications Manager, Vietnam (84) 8 3997 1888 (84) 909 732 484 FOR IMMEDIATE RELEASE EMERGING MARKETS DOWNFALL RUSSIA, UAE AND BRAZIL SUFFER LARGEST DECLINES IN GLOBAL CONSUMER CONFIDENCE IN PAST SIX MONTHS: NIELSEN No Further Significant Decline in Consumer Confidence in USA Job Security for the first time - Number One Global Consumer Concern China Bucks Global Trend - 65% Chinese Think Chinas Economy Not in Recession Vietnam Confidence is wavering in the face of the Global Economic Crisis, but consumers still relatively confident. April 23 2009, Ho Chi Minh City: Vietnams consumer confidence is wavering sliding down the scale for the sixth consecutive time since the survey was first undertaken in 2006. Vietnams confidence index fell to 84.5 from 97.1 in October 2008. Comparing this to a global average index of 77, Vietnam has faired well. In terms of rank, Vietnam is the 11th most confident country globally, but thats down from 9th in October 2008 and 7th in first half 2008. History tells us that the Vietnamese people are resilient and today they still remain relatively positive when compared to the rest of the world, said Aaron Cross, Managing Director, The Nielsen Company Vietnam. GDP growth estimates for 2009 have been revised down by most experts agree but we are still a long way from being in a recession in Vietnam. Vietnamese are the 6th most optimistic about future job prospects globally; and the most confident about their country getting out of the economic recession within the next 12 months. Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points down from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,420 internet users in 50 countries. The latest Nielsen Global Consumer Confidence Survey, conducted 19 March 2 April 2009, found that the emerging markets of Russia, UAE, and Brazil suffered the biggest falls in consumer confidence over the past six months as currency devaluation, weakening export markets and falling global commodity prices took their toll. Latin America suffered the biggest consumer confidence hit, falling 15 Index points (down to 82 points from 97) while consumer confidence in Europe and Asia Pacific both fell by seven Index points. Six months ago as developed markets hurtled towards the epicentre of a global recession, Latin America was the worlds most optimistic region - however it hasnt taken long for the tentacles of the global recession to reach them, said James Russo, Vice President, Global Consumer Insights, The Nielsen Company. In Vietnam, the story is similar. 74% of Vietnamese believe the country is in a recession right now, compared to just 52% in October 2008. And that rising figure is reflected across the region, with more Chinese, Hong Kong and Japanese consumers saying their country is in an economic recession. But, Vietnamese remain relatively resilient, with 60% claiming they believe Vietnam will be out of the recession within 12 months. Indonesia topped Nielsens Global Consumer Confidence Index at 104 points, followed by Denmark (102 points) and India (99 points). The worlds most pessimistic nations in the Nielsen Index are Korea (31 points), followed by Portugal and Latvia at 48 Index points. Confidence fell in 49 out of 50 countries Taiwan was the only country to buck the global trend, edging up three Index points from 60 to 63, although still 14 points below the global average. Global consumers have been battered and bruised by a constant onslaught of bad news in the last six months, said Russo. Daily announcements of job cuts and company profit warnings, bankruptcies and foreclosures, lowered GDP expectations and depressed manufacturing and production forecasts have combined to reduced consumer confidence and spending power to their lowest levels in post-war years. In the last six months, consumer confidence in the regions of Middle East/Africa and North America both declined by two and three index points respectively. However, no significant further decline in North American consumer confidence may signal the first cautious signs of hope that the recession is finally bottoming out. The results we are seeing in the latest Nielsen Consumer Confidence Index indicate that we may be at, or at least very near, a bottom in this economic cycle. Specifically in the United States, while clearly adjusting their spending and savings with 40 percent stating they are paying off debts and putting into savings, American consumers are increasingly optimistic about a light at the end of the tunnel, with close to 20 percent seeing a recovery in the next 12 months, commented Russo. While this is still below the global average of 23 percent who see a recovery coming in the next 12 months, it is an increase on our October 2008 results. The Nielsen Consumer Confidence data becomes yet another datapoint - along with retail sales gains in Jan and Feb, stock market advances in March, improving housing conditions and loosening up of the credit market - to show we may have turned a corner. Critical to a recovery is a change in sentiment, and there is evidence to support this trend as companies plan for a recovery, added Russo. Today, Vietnamese, like many around the world are paying more attention to prices and closely keeping a check on spending. More than half of the Vietnamese surveyed said they have changed their spending habits to save on household expenses by cutting back on new clothes, entertainment and even gas and electricity. Cautious about the future, a little over fifty percent of Vietnamese consumers said they would save all available cash for times ahead (54%), but theyre also making sure they find a work/life balance and are taking holidays (27%). A quarter of those surveyed said they spend their spare money on buying the latest technology products. Vietnamese are keen on keeping up with the latest trends and the latest Consumer Confidence results show that, despite the uncertain economy, Vietnamese are still willing to spend on what some would classify as nice to have or luxury products, said Cross. According to the Nielsen survey, 77 percent of online consumers think their economy is in recession, compared to 63 percent who thought so six months ago. Overall, consumers experienced a grim end to 2008 and braced themselves for a tough first half of 2009, which is what they are getting. The one exception globally is China where 65 percent of internet consumers thought their economy not currently in a recession, said Russo. The Central Governments stimulus package of US$585 billion equates to 13.3 percent of GDP and is an enormous shot in the arm for Chinese consumer confidence, said Chris Morley, Managing Director, The Nielsen Company, China. While Chinas economy has undoubtedly slowed, February retail sales are still 15 percent up on last year andmany Chinese Consumers now believe the next 12 months could be a good time to go back to investing in stocks and property. Chinese consumers are also maintaining their love affair with travel during the economic slowdown and top the list of markets surveyed by Nielsen when it comes to their intention to spend spare cash on travel, added Morley. Among global online consumers who believe theyre currently in recession, 52 percent said they were bracing themselves for a global recession to last 12 months or longer. One in two consumers isnt expecting any miracles for a quick rebound steady but stable is probably the best approach they are hoping for, said Russo. While global consumer confidence plummeted to a new low, fears of unemployment and job uncertainly reached new heights. Job security was cited as the leading concern among internet consumers in 31 of 50 countries surveyed. Global concern for job security rose to 22 percent globally from nine percent in the latest round of the survey. For the first time in this survey, job security has become a top concern in life, said Russo. Six months ago, global consumers cited the economy and work/life balance as their two top concerns in life - but consumers priorities have rapidly changed along with the economic deterioration, said Russo. With record global redundancies affecting every industry, the economy and job security have eclipsed all other concerns in life today, said Russo. Consumers who cited job security as their top concern in life today include China (29%), Hong Kong (33%), India (29%), Singapore (32%), Vietnam (36%), Italy (24%), Spain (34%), Hungary (31%) and Mexico (29%). These numbers reflect the level of increasing concern for a depressed job market in every region, said Russo. Uncertainty in the labor force also remains a worry for the near future. One in five (26%) global consumers described their job prospects in the next 12 months as bad compared with 17 percent in October 2008. More than half of Vietnamese surveyed claimed job prospects and the state of their personal finances over the next year arent looking good. Vietnamese consumers named job security (36%) and the economy (22%) as top concerns, and said theyre second biggest concern is health (15%), and work/life balance (13%).  About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. 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