ࡱ> #` lbjbjmm :pJ84Tzp(p* ! RRRRRRR$|VhXrR9 ( ( (RSVB*B*B* (RB* (RB*B*BDd k(;CQ ^STSC\VY)VY0DD"VYF - R"B*'$T{%- - - RR)X- - - T ( ( ( (d$ 8 8S  FORMTEXT The Nielsen Company VietnamTecasin Business Center, 243-243B Hoang Van ThuTan Binh District, HCMCwww.vn.nielsen.comVietnaminfo@nielsen.comNews ReleaseContacts: Tam Nguyen Marketing and Communications - Vietnam (84) 8 3997 1888 (84) 9 3271 7588 FOR IMMEDIATE RELEASE VIETNAMS MODERN TRADE SECTOR CHANNEL STILL SEEING STRONG GROWTH Vietnam ranked 6th globally in retail trade with an estimated revenue of USD37 billion. This number will reach USD50 Billion by 2010. -Ms. inh Th M Loan  Vice President, Secretary of Vietnam Retailer Association August 31, 2009, Ho Chi Minh City: Despite the economic downturn that has been plaguing much of the world, The economic downturn plaguing much of the world, has negatively impacted consumer sentiment and spending habits, but despite this, Vietnams modern trade sector has still seen positive growth. In 2008, Vietnam experienced a 16% rise in the number of Mmodern Ttrade (MT) stores, versus 2007, and thats expected to increase throughout the rest of the year . Based on our retail audit data and based on current consumer trends and the predictedand improving economic conditions, we economic recovery expect Modern Trade sales contribution to total retail sales across the country, to rise to 20% by year-end and 24% in 2010, said Darin Williams, Managing Director The Nielsen Company Vietnam, at a Modern Trade and Retail event at Movenpick Hotel in Ho Chi Minh City on Friday, 28 JulyAugust. The idea of strong growth inThe strong growth of Modern Trade modern trade for in Vietnam is further realizedexemplified when benchmarked against its local counterparts such its neighboursneighbors - as Indonesia, Philippines, Singapore, Malaysia and Thailand. The latest data showedNielsen Retail Audit data shows that in 2007 Vietnams modern MT trade market share grew to a healthy 10%, but%, up 1% versus 2006. Indonesias on the other hand, Indonesias modern tradeMT share grew to an astonishingto 36% that same year!in 2007, also representing a 1% increase. Whilst these numbers may seem insignificant, the growth for Vietnam is significant: in 2005 MT market share was just 7%.The higher growth rates in Vietnams neighbors are a good benchmark to see that Vietnams modern trade potential is still very much untapped. On the consumer side,Vietnamese are increasingly turning to MT outlets for their daily and weekly consumption needs, with 96% of consumers occasionally visiting supermarkets or hypermarkets in 2008 an increase of 30% over just one year. Tran, Hung Thien, Associate Director, FMCG Client Service said, traditional trade still dominates the retail sector with 93% of consumers still using traditional grocery, according to Nielsens Shopper Trends Report 2009. And the shift from a traditional trade to modern trade-dominated market will be slow, but its happening. Vietnams GDP per capita for urban dwellers has seen an increase bybeen steadily on the rise, with a 50% increase since the year 2000, . The standard of living for rural residents has also risen, with awhile Vietnams rural still saw a very healthy 43% growth in GDP per capita since 2000over the past decade. Furthermore, since 2002, disposable income has grown across almost all income bands for both HCMC and Hanoi. So what doWhat can retail businesses need to do to make the most of thiscapitalize on this growth? Only five key players dominate the modern trade channel currently, and with many recent changes in the industry, largely due to Vietnams WTO commitments, the competition is going to get fiercer. Based on findings, NielsenBased on Nielsen insights, retailers need recommends retailers look at 4to examine four key points in order to increase their competitiveness competitive advantage in this growth fast-growing channel: Store location Depending on the type of retail store, businesses need to consider the majority SEC socio-economic class (SEC) in the area as well as different consumer needs Supplier management Having just in time delivery Suppliers offering you competitive pricing Customer experience Convenience Having the right mix of products for the modern trade channel Knowledgeable sales assistants New customer development Understand what are the purchase triggers for the modern trade channel or specifically, your store Only 5 key players currently dominate the modern trade channel and with many recent changes in the industry, thanks largely, to Vietnams WTO commitments, the competition is only going to get fiercer. But, if businesses really analyze their current businesses and look at Nielsens recommendations above and how they can improve theyll surely be in a stronger position going forward. About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. 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