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Featured Reports
How will Vietnamese tighten their belts in this time of economic uncertainty?
Vietnamese consumers are prepared to give up many items and goods to save money and stay within their budget. The latest report from Nielsen's Global Omnibus shows 4% of Vietnamese car users say they would give up their car altogether, while 5% say they'd trade it in for a motorbike or scooter. 10% of people said they'd trade in their vehicle for a bicycle - placing Vietnam number one globally. Further, 57 percent would sacrifice entertainment; and 46 percent said they would delay replacing major household items.
Global Consumer Confidence Survey, 2nd Half 2008
Conducted in the midst of the global financial crisis, the latest survey reveals that global consumer confidence has taken a further beating, dropping from its peak of 99 in 2006 to 84 this time round. Of the 52 markets surveyed, 43 (or 82%) have recorded a decline in the Consumer Confidence Index from the first half of 2008. The consumer sentiment is gloomy globally, with 62 percent thinking local job prospects are not looking good and more than two thirds not considering the next 12 months a good time to spend.
In the fast developing markets like China and Vietnam, consumer confidence has dipped but remains high - certainly higher than their western counterparts.
45% of Vietnamese and around one in three Chinese expect the global recession to end within the next 12 months.
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